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Gravatar » Pourquoi les startups web 2.0 échouent… said,

May 4, 2007 @ 7:29 am

[…] Lu via Martin Leclair, un article dans SEObook qui met en évidence un défaut intrinsèque à bien des entreprises qui se disent web 2.0: leur absence d’actif tangible. If your success is based entirely on another network’s reach / brand / information / platform it is hard to have enough of a core asset to be profitable or a purchase target. It is hard to stay ahead of the value curve since the core brand has inertia and fatter margins. The reason most Web2.0 companies will fail is that they are creating entire companies based around a feature to another product, while having no market leverage. […]

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