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Archive for Marketing

Strategy and Rivals

A company can outperform rivals only if it can establish a difference that it can preserve.

Michael E. Porter (Harvard Business Review)

More on Pricing Strategy

Quoted from Small Biz Trends on SEO Black Hat :

The Nine and Zero Effect. People associate the number nine with value and zero with quality. Look at the difference between fast food and a gourmet restaurant. A burger meal can sell for about $4.99 while a gourmet entree at the best place in town may go for $30. So the psychology of pricing isn’t so much about gaining additional sales because the price appears to be lower, it’s about what the price communicates about your offering. So which do you want to communicate? Value or Quality? Now you can price accordingly.

I always knew the 9s and 0s had something to do with pricing strategy but never quite understood when I should adopt one strategy vs the other. This little quote helps a lot and I think it’s quite right.

Web hint by Seth Godin

Seth couldn’t be more right…

It still takes ten years to become a success, web or no web.

Read more on Seth’s blog…

Thank you .. I never would have expected that !

As see on a Web Hosting forum….

hello try iweb.com they are great , amazing support
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Prolimehost - One Stop Source For All You Hosting Need

Martin Leclair - Still There Are Good Man Present On Earth

Wow. Thank you! Ahahahah. The guy puts a link to my blog in his forum signature saying there are good man present on earth. I think I will need to pay this customer. Thanks again Desilime.

Business model …. Google policy change effects.

Is your business model dependant of a third party?

A record $160-million VC investment. A rich Web strategy. A quirky founder. For a few weeks last spring, Guelph, Ont.’s Geosign had it all. Then mighty Google stirred. And it was over.

You must read this story about arbitrage and effects of Google policy changes from the Financial Times : Cover story: Blown away. What once was an easy way to make money (you still needed to invest a lot of time to make it work) is now gone. Will other businesses that were relying on arbitrage be able to change their business model and survive?

New Zoho : Zoho People

This new service by Zoho looks really interesting as an instant team management solution : Zoho People - HR solution on demand

Web Analytic Tools

What web analytic tool do you use?

Do you use those products? Or something else?

Is negative press good or bad?

I was reading a post on Fastserver’s blog last week about what to do with good or bad press. The post was saying to “leave it alone”. Again today, I came across this really great post on Shoemoney about why you should embrace negative press. Shoemoney’s post is a must read.

I really liked that part of Shoemoney’s article :

I strongly believe that. As much as people like to label others as “mindless sheep” people will form their own opinions when they come to your site. And when you have a quality site with quality content… thats the win. Like my disclaimer says, “You should question everything. You should come up with your own thoughts and opinions and not trust some stupid blogger.” I STRONGLY believe that.

It does not only applies to web sites. I think when you believe in your product and in what you do, you should try to take something positive out of a negative critic or an unhappy customer. And what should you do with bad press? Shoemoney’s listing of the positive effects of bad press will make your wish you had someone writting bad things about you!

New design for Linkedin

The title says it all : LinkedIn Revamps Design, Adds Status Updates

At Hostingcon in Chicago

I am currently in Chicago visiting Hostingcon. Chicago is an incredible city, it’s clean, the architecture is beautiful, the restaurants we’ve been to for diner (Shula’s and Funton on the River if I am not mistaken) were amazing, the river that crosses the city is a charm and it’s less than 2 hours from Montreal by plane. If you’ve never been to Chicago, you must add it to your future trip plans. A single walk in the city is worth the trip. As for Hostingcon, it’s not what it was in Las Vegas, but still it is the place to be if you are in the Web Hosting business.

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